Story and Art
The comics should have a good story, obviously, or else there is no point in reading the comic. Characters must be interesting, dialogue must be well-written, the plot must be intriguing, and the story should have few (if any) continuity issues. If the comic is supposed to be funny, then I should laugh. Cheese is okay, if not overdone. Art is a little tricker to judge. I stand by Bill Waterson's observation: good writing saves bad art more than good art saves bad writing. There are beautifully illustrated comics online that I have abandoned because the story is ridiculous. And there are poorly illustrated comics that I read because the writing is lovely. A beautifully illustrated comic that is also well-written is a thing to be cherished, because it is rare to find both elements done well online.
The Comic Has an Archive
This is a big must. All the back story and character development that I missed should be available somewhere on the artist's website so that I can jump into a story with little hassle.
The Artist Posts Regularly
A comic doesn't have to be posted every day or every other day to make me happy. Weekly, monthly or quarterly postings are okay as long as the posts are consistent. But if posts are sporadic or nonexistent for six months, I drop the comic. How can I follow a storyline or keep characters fresh if the story isn't updated regularly?
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